For dealerships & private sellers

Your cars sell through photos. Not through your lot.

Your phone photo on the left, the OVERLAY result on the right. Drag the slider.

Vehicle photo on the lot – before Same vehicle in the studio – after
BEFOREAFTER

Two minutes later: same car, just prettier.

Book a free demo 30 minutes · We transform one of your vehicles live
Vehicle photo on the lot – before Same vehicle in the virtual studio – after
BEFORE · PHONE PHOTO AFTER · OVERLAY

Your cars sell through photos.
Not through your lot.

This is what your listing looks like today: lot, hedge, camper in the background.
Keep scrolling.

Two minutes later.

No photographer. No photo booth. No 24-hour wait.

Same car. Just prettier.

This is OVERLAY.

Book a free demo 30 minutes · We transform one of your vehicles live
SCROLL ▾

The problem

Every day on the lot eats your margin. And bad photos stretch out every single one.

On listing platforms, buyers decide in under 2 seconds whether to click or scroll on. They don't see your service, your workshop or your 30 years of experience. They see: one photo.

/ 01

Lot photos look like a private sale

Hedge, trash bin, neighbour's house in the background. Your €35,000 vehicle looks like a €15,000 private sale.

/ 02

Fewer clicks, fewer inquiries

Whoever doesn't click your listing won't call either. The best car loses to the better photo.

/ 03

Every idle day ties up capital

Interest, space, depreciation - and in the end a discount, just to finally get the car off the lot.

/ 04

Photographers & photo booths don't solve it

High costs, scheduling, waiting. With 20–30 cars a month, it's neither feasible nor affordable.

Bad photos fewer clicks more idle days price cut

The solution

OVERLAY: your smartphone becomes a photo studio.

The name is the principle: an alignment overlay in the camera guides every team member through the same 15 professional angles - identical for every vehicle, every time. Then our AI places the car in a photorealistic studio within minutes.

Shoot with the overlay

Open the app, walk around the vehicle. The camera overlay shows exactly where to stand and how to frame the car. 15 angles in a few minutes - even your trainee gets perfect shots.

AI builds the studio

OVERLAY removes the lot, hedge and camper and places your vehicle in a photorealistic showroom - clean floor, perfect light, a consistent look across your entire inventory.

Online in minutes

Finished images straight to your phone - in minutes, not 24 hours. Upload, list, sell. No 360° gimmicks nobody needs. Just images that get clicked.

Your branding

Set it up once. On every image after that.

Upload your logo, pick your style - once, in your OVERLAY account settings. After that, every shoot works as usual: open the app, walk around the car, done. OVERLAY applies your branding to every image automatically. Nothing to configure on the lot.

AUTOMATIC

Plate inlays with your logo

Instead of the previous owner's plate: your dealership logo on every number plate. Uploaded once in your settings - OVERLAY applies it to every vehicle image.

AUTOMATIC

Logo & text overlays

Your logo, your web address or a promo line - placed subtly in the image. Stored once, applied automatically to every image of your inventory if you want.

INCLUDED

Interior & exterior enhancement

Interior shots get balanced exposure and refreshed colours - subtle, never overdone. Exterior shots receive the same finishing touch. The vehicle stays honestly represented.

ON REQUEST

Your own CI showroom

We build a custom studio template from photos of your real showroom or your corporate colours - set up once, then selectable in the app like any other template.

Set up, not fiddled with: you configure all of this once in your OVERLAY account - not before every shoot. Whoever takes the photos never has to touch it.

No €25,000 photo booth. Just your smartphone.

Side view on the lot – before Side view in the studio – after
BEFOREAFTER
Side view on the lot – before Side view in the studio – after
BEFORE AFTER

No €25,000 photo booth.

Just your smartphone. And OVERLAY.

0
guided angles per vehicle
0
until a studio image is ready
0
per image - discounts from 10 vehicles
0
subscription, base fee, lock-in

The offer

No subscription. You only pay for what you actually need.

Competitors lock you into monthly plans - there you pay even in months when nothing gets photographed. With OVERLAY: image taken, image paid. Nothing else. And from 10 vehicles, the price drops automatically.

What one vehicle costs you today:

  • Professional photographer per vehicle€150–300
  • Your own photo booth / studiofrom €25,000 + floor space
  • Staff time for image editinghours per car
  • Other providers' turnaroundup to 24 h

What you get with OVERLAY:

  • 15 studio images per vehiclein minutes
  • 15 professional templates to choose fromincluded
  • Guided shooting via camera overlayanyone can do it
  • Plate inlays with your logoautomatic
  • Logo & text overlaysautomatic
  • Interior & exterior enhancementincluded
  • No subscription, no minimum volume€0 fixed costs
Photographer: €150–300 per car
€2
per image · 15 professional templates · ~€30 per vehicle
Single€2.00 / image
Pro · from 10 vehicles−20% = €1.60
Master · from 100 vehicles/mo−40% = €1.20
No subscription. No base fee.
Discounts are applied automatically.
Book a demo & test it live
🛡️

The OVERLAY guarantee: convinced first, paid second.

In the demo we transform one of your vehicles - live, together with you. It costs nothing. And afterwards: any image you don't like, you don't pay for. The risk is entirely on us - that's how confident we are.

This is what your buyer sees today - and what they could see tomorrow.

Rear view on the lot – before Rear view in the studio – after
BEFOREAFTER
Book a demo
Rear view on the lot – before Rear view in the studio – after
BEFORE AFTER

This is what your buyer sees today…

…and this is what they could see tomorrow.

Also for private sellers

Selling your car privately?

Same technology, same price: 15 studio images for €30. Your listing looks like a premium dealer's - and stands out from every driveway photo in the search results. Better photos, better negotiating position.

This is how easy it is:

Download the app → shoot your car with overlay guidance → studio images on your phone in minutes → list it. No subscription, pay once, done.

Learn more

FAQ

Everything you'd ask - before you ask it.

Isn't €2 per image more expensive than shooting it myself?

Shooting it yourself doesn't cost €0 - it costs staff time, post-processing and above all clicks your listing never gets. €30 per vehicle is less than half a day on the lot. One single faster sale per month pays for the whole year.

How long does it really take?

Shooting: a few minutes - the app guides you through all 15 angles. Processing: minutes, not hours. Other providers make you wait up to 24 hours - with us the car is online before your coffee gets cold.

Can my staff handle it?

That's exactly what the overlay is for: the camera shows live where to stand and how the car sits in frame. No training, no photographer's eye needed. Everyone on your team takes identical, professional shots.

Do the images look “AI-generated”?

Scroll back up - the before/after images on this page are real OVERLAY results. Wheels, reflections, shadows: everything stays original. Only the background becomes a studio. And in the demo you can verify it with your own cars.

Do I need a subscription or a minimum term?

No. No subscription, no base fee, no minimum volume. You pay €2 per image - done. Sell fewer cars one month, pay less. That's how simple it should always be.

What about a custom look for my dealership?

The studio look is consistent across your entire inventory - your virtual showroom becomes your signature on every listing platform. Ask us about custom options in the demo.

What happens in the free demo?

30 minutes, online or on site in the Heilbronn area (Germany): we take your real vehicle photos and transform them live. You see the result before deciding anything. No slide show, no sales pressure.

Next step

Your cars are already on the lot.Don't let them look like it.

Book 30 minutes. We transform one of your vehicles live - then you decide. If it doesn't convince you, it cost you exactly €0.

Book your free demo now Reply within 24 hours · Heilbronn area (Germany) & online