What professional vehicle photos cost today - and what they should cost
Professional photographer
per vehicle, plus scheduling and waiting. With 25 cars a month: up to €7,500.
Your own photo booth
plus floor space, power, maintenance - and it still doesn't take photos by itself.
OVERLAY per vehicle
15 studio images × €2 - around €30 per vehicle. Dealers get staggered rates from 10 / 50 / 100 / 100+ vehicles per month. No subscription, no hardware - details in your personal demo.
How car photography works with OVERLAY
1. Shoot with the guided overlay
The app shows live in the camera where to stand and how the car sits in frame - 15 identical professional angles on every vehicle. Even your trainee delivers consistent quality.
2. AI replaces the background
Lot, hedge and neighbouring buildings disappear. Your vehicle stands in a photorealistic showroom - consistent across your entire inventory.
3. Listing-ready in minutes
The finished images come back to your phone in minutes. Upload to your listing platforms or your own website - done.
Frequently asked questions
What does OVERLAY cost for a dealership?
€2 per image, around €30 per vehicle with 15 angles. No subscription, no base fee, no minimum volume - with 25 vehicles a month that's ~€750 instead of thousands for a photographer or photo booth financing.
What equipment do we need?
Just a current smartphone. No camera, no lighting, no hall. The alignment overlay in the app replaces the photographer's eye.
Do the images look “AI-generated”?
The vehicle stays 100% original - wheels, paint, reflections, condition. Only the background is replaced. The before/after examples on this page are real OVERLAY results.
Does it work with 20–30 vehicles a month?
That's exactly what OVERLAY is built for: shooting takes just a few minutes per car and processing runs in parallel. No scheduling bottleneck, no photographer backlog.
Is there a guarantee?
Yes: any image you don't like, you don't pay for. And in the free demo you see the result with your own photos before deciding anything.
Why vehicle photography without a photo booth?
A dedicated photo booth quickly costs €25,000 and ties up floor space. OVERLAY delivers studio quality straight from the lot - vehicle photography runs on a smartphone and the background is built by AI. No construction, no maintenance, no utilisation worries.
Does it match our dealership's brand CI?
Yes. You set your logo, plate inlay and background once - then every vehicle photo appears in your dealership's consistent CI. Your whole inventory looks like it came from one professional studio.
See your own cars in the studio - in the free demo.
30 minutes, online or on site. We transform your real vehicle photos live. If it doesn't convince you, it cost you €0.
Book your free demo nowLearn more: More clicks on your car listings · Car photography in the Heilbronn area · Selling your car privately · Become a sales partner